RONA celebrates the grand opening of a new dealer-owned store in La Crete, Alberta
The newly renovated RONA La Crete Building Centre presents a sales area thrice as big, offers hundreds of additional products, and created five extra jobs
Boucherville, QC – November 8, 2019 – Lowe’s Canada, one of Canada’s leading home improvement retailers, joins dealer-owners Andrew Zacharias, Andrew Neustaeter, and their team to celebrate the grand opening of their RONA La Crete Building Centre. Located at 10507, 95 Street in La Crete, Alberta, the store has been proudly displaying the RONA banner since January. For the last 10 months, Mr. Zacharias and Mr. Neustaeter have worked relentlessly to renovate their store, triple the size of their sales floor, and welcome hundreds of new products. They also hired five additional employees to better serve their community.
By leveraging years of experience serving professional customers and their partnership with RONA’s dedicated team of experts, Mr. Zacharias, Mr. Neustaeter and their associates leaped into the retail sphere of home improvement. “Our main focus is to cater to our community’s needs, and we joined RONA to provide our local customers with an enhanced product and service offering,” said Mr. Zacharias. “Our goal is to become the go-to destination not only for contractors, but also for homeowners and local DIYers looking for the right products and helpful advice needed to tackle their renovation projects.”
The newly renovated 20,000-sq.-ft. store features entirely new product categories, such as appliances and seasonal products, and a wider selection for existing categories that now include customers’ favourite brands like Craftsman.
“Mr. Zacharias, Mr. Neustaeter and their associates have a keen business acumen and are truly committed to serving their customers and their community. They demonstrate the hardworking and selfless traits shared by entrepreneurs across our RONA dealer network, and we are thrilled to help them seize opportunities to grow their business,” added Philippe Element, Vice-President, RONA & Ace, Sales and Dealer Support.
Grand opening celebrations
Today, Mr. Larry Neufeld, Office Manager, La Crete Chamber of commerce, Mr. Josh Knelsen, Reeve, Makenzie County, Mr. Peter F. Braun, Councillor, Mackenzie County, and RONA representatives joined Mr. Zacharias and his team to celebrate the grand opening of the store with a traditional board-cutting ceremony. Customers could also participate in festivities and later enjoyed a complimentary lunch.
Grand opening activities, such as draws, deals, and giveaways, will continue until tomorrow. These include:
- Free popcorn
- Giveaway: Craftsman measuring tape (first 100 customers)
- A $10 gift card with purchases of $100 or more (limit of one gift card per customer)
- 15% off everything that fits in a $2 pail
- More draws, deals, and giveaways in store
Created in 1939, RONA is a banner of Lowe’s Canada, one of Canada’s leading home improvement companies headquartered in Boucherville, Quebec. Spanning the entire country, its vast network of more than 400 stores includes both corporate stores and independent affiliated dealer stores. Known for its large in-store and online product selection as well as for its installation services, RONA also provides expert support and advice to its retail and pro customers for their building and renovation projects. For more information, visit rona.ca or follow us on Twitter, Facebook, and Instagram.
About Lowe’s Canada
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 18 million customers a week in the United States and Canada. With fiscal year 2018 sales of $71.3 billion, Lowe’s and its related businesses operate or service more than 2,200 home improvement and hardware stores and employ approximately 300,000 associates. Based in Boucherville, Quebec, Lowe’s Canadian business, together with its wholly owned subsidiary, RONA inc., operates or services more than 600 corporate and independent affiliate dealer stores in a number of complementary formats under different banners. These include Lowe’s, RONA, Réno-Dépôt, Ace and Dick’s Lumber. In Canada, the companies have more than 28,000 associates, in addition to approximately 5,000 employees in the stores of independent affiliate dealers operating under the RONA and Ace banners. For more information, visit lowescanada.ca.